In this lab, Owen from Google Marketing will show you how to use Gemini to help brainstorm ideas so you can start making better decisions, faster. You'll practice collaborating with AI to generate ideas and evaluate them against a set of criteria. You’ll also set up scheduled actions to automate ongoing research.

What you'll gain:

• Faster validation: Move in less time from lots of ideas, to multiple quality ideas, to the right idea

• Informed decisions: Ground your decisions in insights rather than instinct alone

• Industry awareness: Stay up-to-date on the latest research with automated reporting

Apply what you learn:

In the lab, we'll demonstrate how to brainstorm accessories for a headphone product launch. However, our techniques work for a variety of projects, like evaluating campaign concepts, prioritizing feature requests, or exploring new market opportunities. As you follow along, consider which prompts you'd adapt for the decisions sitting on your desk right now.

Ready to make your next brainstorming session more productive? Let's dive in!

Google AI Pro required. This lab requires higher access to Google’s most capable models. As a learner enrolled in this certificate, you are eligible for a complimentary 3-month trial subscription to help you build your portfolio of AI solutions. Please ensure you have activated your trial before beginning this lab.

This lab is optional, but highly recommended to help you practice using AI for work. You do not need to complete this lab to progress through the course or earn your certificate from Google.